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CAT to debut “my” into the 3G Market. 3G for all Thai people. |
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........ARIES
COMMUNICATIONS Consultant PR.NEWS Bangkok – January 10, 2012: CAT has
stepped up as the leader of Thailand’s wireless communications by officially
launching “my”, the new 3G wireless service. With its new and modern
identity, a TV commercial was created under the concept ‘Making it happen
for all’, sending the message that this 3G network is available for
everyone in Thailand to equally access the information out there.
........Mr Viroj Tocharoenvanith, acting CEO to CAT Telecom or CAT noted that this has emphasized CAT as the leader of the country’s modern 3G wireless technology. He added that it will improve the quality of Thai people in all possible ways. With its own network, “my” uses this as an advantage to cater to different needs of different groups better. ........He further commented, “Our most important mission, as it’s always been, is to develop good communications systems for Thai people. We hope that “my” will be an alternative for all Thais to have access to 3G technology for better living. “my” stands by its principle in service quality, reasonable pricing and honest and transparent business operation.” Recently “my” TV commercial was released under the theme ‘the promise’. The message CAT wants to send is that “my” 3G network is available for not only city people but also all Thais and in all areas. More information can be easily accessed so that education, business and health care can be improved, under the brand concept “my 3G, for the future of us all”, aired since January 6th 2012. ........Mr Viroj also stated that “my” has a solid business direction that aims at mass customization by tailoring services packages to answer all specific demands, including solution-provider services for corporate customers that require a complex use and integration of various types of telecommunications and information technology. “my” can also provide more simplistic services for personal daily use and business purposes. ¡Ë For 2012’s marketing plan, “my” will be continuing its brand awareness established in 2011 through both below-the-line and above-the-line PR channels, alongside with other marketing campaigns in localized areas for customers to experience. Price plans and packages are suitable for different groups of users. Besides, CAT is planning to open 100-150 CAT shops and “my” shops within 2012. ........The current price plans avaialble are 1) “my Smart”, unlimited 3G service and call airtime for smart phone users at 790 baht a month, 2) “my Click” for heavy internet users via iPads and tablets, starting at 99 baht a month, and 3) “my Talk” for general users, 800 minutes per month, anytime and any network. Initially, all price plans are offered as monthly post-paid. Pre-paid is to be expected in June. |
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CAT to debut “my” into the 3G Market. 3G for all Thai people. |
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........“At
the beginning, CAT is targeting at both corporate and retail customers
in the central parts especially Bangkok and its vicinity because it
has the most extensive network coverage. Apart from focusing in the
area of Bangkok, the upcountry areas are where we consider of no less
important since we have already firmly established our marketing. Customers
and distributors are more than ready to respond to CAT’s new 3G brand.
To show our gratitude, our old customers are entitled to special offers
and promotions when they switch to the new system.”
........Mr Viroj inserted that apart from the niche marketing strategies, CAT will offer bundle services, combining “my” with others such as CAT001 overseas calling, ADSL and e-business services. He pointed out, “We are currently working with potential business allies in channel distribution, product manufacturing and content development that can give us a leapfrog in the 3G business.” “my” can bring to corporate customers solution services. For example, VPN would be most useful for a financial institution or a business group with local branches, where maximum security in sending and receiving information is vital. ........With the full-blown move of the ‘my’ 3G service, CAT expects 600,000 ‘my’ users countrywide by the end of this year. The official launch of “my” at Siam Paragon’s Fashion Hall marked the brand’s recognition and awareness. At the event, visitors could experience the virtual world of the new wireless 3G technology. Internet savvy people could have their hands on CAT’s services, such as speed-check zone. 3G mobile phones and accessories were also on promotions, with free 3G for up to 3 months. Customers can apply and sign up for the ‘my’ 3G service at over 150 CAT Customer Services offices and CAT shops across Thailand. Or visit www.mybycat.com or contact my call center at 02-401-2222 for more information. |
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For further information
please contact:
Marketing Communications – Wireless Business CAT Telecom Public Company Limited Tel. 02-104-3364, 02-104-3817 Fact Sheet my’s cell site expansion plan for 2012 • February 2012 : 5,000 cell sites • June 2012 : 8,000 cell sites • December 2012 : 14,000 cell sites, covering 90% of country’s population |
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