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W HOTELS WORLDWIDE TAKES
INNOVATIVE |
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......... BANGKOK – October 13, 2011 – W Hotels Worldwide kicks off ELLE Fashion Week Bangkok Thailand, one of the most prominent fashion events to take place in Asia today, with the launch of Global Fashion Next initiative. Following the successful launch of the Fashion Next designers at Mercedes Benz Fashion Week in New York City in early September, W Global Fashion Next brings emerging fashion talents to a global audience. |
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.........SIAM
PARAGON PR : ÈÙ¹Âì¡ÒäéÒÊÂÒÁ¾ÒÃҡ͹ ©Åͧ¤ÃºÃͺ 6 »Õ ´éÇ¡ÒèѴ§Ò¹ “ÊÂÒÁ¾ÒÃҡ͹
àÇÔÅ´ì From New York City to London, Moscow and now Bangkok, W Hotels
unveils its newly appointed W Global Fashion Director Jenn? Lombardo
for the first time in Asia Pacific. At the ELLE Fashion Week Bangkok,
Lombardo in partnership with ELLE Magazine Thailand announced the appointment
of Ek Thongprasert as Global Fashion Next Designers. The first designer
from Asia Pacific and from Thailand, Ek Thongprasert will be joining
a group of Global Fashion Next designers from New York City, London
and Moscow travel to collaborate with the W brand on other W fashion
and design projects worldwide.
.........“As W Hotels continues to expand globally, we have a great opportunity to provide a platform for supporting and showcasing what’s new and next in fashion,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le M?ridien. “We are taking the W Hotels Fashion Next program global for the first time, which now allows us to share our point of view on fashion with W guests and locals around the world.” |
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W HOTELS WORLDWIDE
TAKES INNOVATIVE
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.........W
Hotels Unveils its new Global Fashion Director for the First Time in
Asia Pacific Following the successful appointment and introduction of
its first Global Fashion Director earlier in 2010, W Hotels Worldwide
recently announced Jenne Lombardo - a global trendsetter with a knack
for identifying what’s new and next in fashion to take over the reins.
As the W brand continues to expand its international footprint and opens
in fashion capitals around the world, Lombardo will be instrumental
in developing strategic initiatives and partnerships that showcase W’s
innovative point of view on fashion.
.........Fashion authority and New York style icon, Jenn? Lombardo is the founder of Terminal Presents – a consultancy firm focusing on pairing brands with different talents in fashion, arts, music and pop culture - and director of and curator of M.A.C & Milk. Her intuitive approach to bringing like-minded brands together led her to the creation of M.A.C. & Milk, connecting the renowned beauty brand with a raw space to create a unique platform for emerging designers during New York Fashion Week. M.A.C. & Milk now serves as one of the premiere Fashion Week programs, providing space and other services to more than 40 designers per season. Several high-profile designers have been showcased at these events, including Alexander Wang, Band of Outsiders, Lulu Frost, Matthew Ames, Proenza Schouler, Suno, and Vena Cava. Prior to working with M.A.C & Milk, Lombardo served as the Executive Director of Global Fashion, Talent, and Special Events at M.A.C., where she launched projects with celebrities and artists, including the Viva Glam campaign with Lady Gaga, on a global level. |
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| .........During
the Mercedes-Benz Fashion Week in New York City, Lombardo introduced the
3rd generation of designers for this season’s W Hotels Fashion Next program,
which is an industry-first initiative that fosters and supports emerging
designers. Her handpicked designers included Bibhu Mohapatra, Nomia, Juan
Carlos Obando, Michael Angel, Electric Feathers and Rochambeau. .........Exclusive to Bangkok ELLE Fashion week, Jenne Lombardo will be making her appearance for the first time in Asia Pacific as W Global Fashion Director where she will unveil the first Fashion Next Designer from Thailand - Ek Thongprasert. .........“I am very thrilled to be visiting the iconic fashion city of Bangkok, and most importantly as W Global Fashion Director. I have a fear of flying but this Bangkok Elle Fashion week is too big for me not to attend,” said Jenne Lombardo. “As part of my first assignment to identify Global Fashion Next Designers, I am very excited to welcome Ek Thongprasert who will be a part of our Global Fashion Next initiative. His extraordinary and timeless design together with his creativity represents what we look for in our designers,” continued Jenne Lombardo. |
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.........W
Hotels Supports one Emerging Designer during ELLE Fashion Week in Bangkok
For the first time in the W brand's history, the Fashion Next program
will this season be brought to a global level, with designer showcases
at fashion weeks from New York City to London, Moscow, and Bangkok.
This season’s Fashion Next designer EK Thongprasert represents a wide
variety of styles and influences, from cutting-edge digital prints to
feminine pieces made with hand-dyed silks. A graduate of the Royal Academy
of Fine Arts, in Antwerp, Ek Thongprasert established Curated in Bangkok
2009. A conceptual fashion brand for men and women, Curated fuses various
design disciplines to create extraordinary everyday clothes.
.........The hallmark of Curated’s design philosophy is a strong approach toward the ideological. Each collection is a complex combination of thought and design elements that come from a deep analysis into a specific concept. The result is a collection that is wholly unique. Each silhouette in a give collection is completely individual, and different from the next. |
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.........W Hotels and Burn Studios DJ Lab feature DJ Lab Tour to W Hotels in Asia Pacific Living up to its brand passion for fashion, music and design, W Hotels will be making a buzz among trendsetters across Asia Pacific with hottest music spun by rising talents from W Hotels and Burn Studios DJ Lab – collaboration between W Hotels and Burn energy drinks to provide training and platforms for emerging DJs. Five DJs have been handpicked by W Hotels Global Music Director Michaelangelo L’Acqua,, including DJ Angus Wong of Hong Kong; Lincoln Madley of New York, also known as DJ Bouji; Miaou Mix, comprised of Noemi Sunshine Ferst and Judith Dju (T?te d’Affiche, Paris); Stopmakingme of London, also known as Daniel Avery; and, Eiko of Tokyo will be spinning their hottest music mixes at W Hotels in Taipei, Hong Kong, Bali and Seoul. |
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.........Exclusive
for the Bangkok Elle Fashion Week 2011, on 13 -14 October, W Lounge
will feature Miaou Mix – French duo sensation followed by DJ Angus
of Hong Kong from 15 -16 October. For a complete touring schedule,
please visit www.whotels.com/music.
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........."This
introduction of W’s lifestyle using the international language of the
brand’s passion for fashion, music and design will help to create brand
awareness, and Fashion Next as well as DJ Lab are perfect platforms
for our global expansion," said Eva Ziegler, Global Brand Leader,
W Hotels Worldwide and Le Meridien. "Being innovative and contemporary
is our passion point. These exclusive happening events will provide
trendsetters across the globe an insider experience with what’s new
and next in the world of fashion, music and designs," Ziegler concluded.
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About W Hotels Worldwide
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.........W
Hotels is a contemporary, design-led lifestyle brand and the industry
innovator with 41 hotels and retreats, including 14 W-branded residences,
in the most vibrant cities and exotic destinations around the world.
Inspiring, iconic, innovative and influential, W Hotels provides the
ultimate in insider access, offering a unique mix of cutting-edge design
and passions around fashion, music and entertainment. W Hotels offers
a holistic lifestyle experience that is integrated into the brand’s
sensibility through contemporary restaurant concepts, glamorous entertainment
experiences, stylish retail concepts, signature spas and inspiring residences.
With more than 12 years of proven success, W Hotels is on track to reach
more than 50 hotels by the end of 2012. W Hotels have been announced
for Paris, Guangzhou, Milan, Shanghai, Abu Dhabi, Bangkok, Athens –
Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W
Retreats include Verbier andMexico’s Riveria Maya. For more information,
visit www.whotels.com. To live the W Hotels lifestyle 24/7/365, visit
www.wresidences.com.
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About Starwood Hotels
& Resorts Worldwide, Inc.
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| .........Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1058 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis?, The Luxury Collection?, W?, Westin?, Le M?ridien?, Sheraton?, Four Points? by Sheraton, and the recently launched Aloft?, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com. | |
 
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