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Henkel introduces new SYOSS, a professional hair care brand at affordable price |
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..........Bangkok,
15 June 2011 – Henkel ( Thailand ) threw “SYOSS Simply Professional
Party” at Central Court @CentralWorld in Bangkok to introduce a brand
new professional quality range of hair care products, SYOSS. The party
featured SYOSS Diva Fashion Show and Beauty Hair Talk led by Thailand
’s hair care experts and celebrities.
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..........Syoss
has been co-developed and tested by leading Japanese hairdressers to
ensure truly professional quality. Expanding from a salon model to a
retail model, our mission is to make salon-beautiful hair truly affordable
and accessible for everyone. So the best thing about Syoss, it’s a professional
brand that’s affordable and now available at the retailers” said Mr.
Viroj Sukpitak, Country Manager, Schwarzkopf & Henkel Division Thailand
. “Syoss brand expansion into retail channel has been proven with great
track record of worldwide success, and we are excited that Thai consumers
can now enjoy the brand”
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..........Syoss
originally a salon brand in Japan , and expanded into Europe in 2008
in a retail model, and to Japan in 2010. With International recognitions
such as Best New Brand 2009 ( Germany ) and Best Innovation Europe 2010
signifies its growing popularity and consumer confidence. The exceptional
quality from Syoss product development has been due its focus on products
that gives consumer truly salon quality experience.
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| ..........Viroj explained, “Every SYOSS product is an appropriate formula of essential amino acids and keratin, all as found in natural hair cells, which deeply repair and treat dry and damaged hair, immediately improve hair strength. Syoss gives achievable salon beautiful hair, so smooth touchable with healthy shine. “SYOSS uses water-soluble silicone to give the hair good cleansing efficiency without being weight down by excess oil or silicone build-up. This is a strength of Syoss as we researched that many Thai consumers uses products not suitable and find themselves having to wash their hair more often than necessary or complains about heaviness or stickiness. | |
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Syoss comes with two formulas especially formulated to meet different
needs: Repair Therapy andMoisture Intensive Care. The Repair Therapy
formula unique with CMC Repair Complex nourishes dry, damaged hair deep
from the inside restoring healthy hair, suitable for hair damaged from
chemical, heat treatments as well as daily UV and environmental aggression
. The MoistureIntensive Care formula contains hyaluronic acids to give
advanced moisture and nourish the hair without weighing it down. This
formula is highly recommended for consumers who find that their scalp
becomes greasy too easily or hair gets weight down too quickly after
wash.”
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At the launch party, SYOSS Simply Professional Party, guests enjoyed product
demonstrations, as well as Beauty Hair Talk led by top Thai hairdressers
and SYOSS Diva Fashion Show, featuring a troupe of top models and celebrities.
Aof, Pongsak Rattanaphong, entertained the guests with his favorite musical
selections. .......... SYOSS shampoos, conditioners and treatments are now available at all leading retailers. For more information, visit www.syoss-th.com For more information, please contact : Khun Jenny tel 089 944 6524 Khun Supamas tel 089 686 5070 PR SYOSS and support assistant pr. khun kae 08 1 5851196 , khun odd aparadee 08 1 9142677 |
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