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Guy Laroche reveals its
business strategies . . . |
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........Guy
Laroche announces two major, national marketing campaigns: ‘Sweet Escape
to Prague and Vienna’ & the 2nd annual model search ‘U-Guy’. These
campaigns are designed to enhance year-end sales revenue, while the
model search campaign is also structured to attract a new target group
of clientele to the Guy Laroche brand.
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ÃÒÂÅÐàÍÕ´à¾ÔèÁàµÔÁ
History | Lucky
Trip
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Guy Laroche reveals its business strategies . . . |
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........Bangkok
– ICC International Public Company Limited is one of Thailand’s largest
distributors of consumer products with more than 100 local and international
licensed brands under its corporate umbrella. The company has been actively
promoting Guy Laroche, the renowned French men’s apparel line, through
various marketing activities and campaigns, since the beginning of this
year. Plans for 2012 include two major marketing campaigns that have
been scheduled to launch at the end of the 2011: ‘Sweet Escape to Prague
and Vienna’ and ‘U-Guy’ (an innovative brainchild initiated by the brand
a year ago).
........Guy Laroche is one of the world’s most well-recognized brands that has enjoyed wide recognition by Thai consumers for over 27 years. Three brands reside under the Guy Laroche trademark: Guy Laroche Paris, a men’s apparel line for businessmen; Guy Guy Laroche, a trendy fashion label for young executives; and Guy Laroche innerwear. During the first nine months of 2011, the sale revenue for Guy Laroche products grew by 24% from the same period last year. With the introduction of the two major campaigns identified above, Mrs. Kityaporn Chaithavornsathien, the Vice President Division D, expects the brand to reach a 30% growth target by year end. ........‘Sweet Escape to Prague and Vienna’ is the latest marketing campaign launched by ICC for Guy Laroche. Under this promotion, five all-expense paid, romantic getaway packages are being offered to the winning couples. They will be spending 6 romantic days and 5 intimate nights in Prague and Vienna with the famous singer-actor, Matthew Deane, in March 2012. ........Mr. Suchart Layluxsiri, Deputy Vice President Division D for Guy Laroche and Daks, is enthusiastic about the ‘Sweet Escape to Prague and Vienna’ campaign. ‘When this promotion was first kicked off last year, it was created as a ‘fun’ and interesting marketing campaign for our loyal customers, It was designed to link the French apparel brand with the French box-office movie, ‘The Extraordinary Adventures of Adele Blanc-Sec’, which was being shown in Bangkok at that time. Exceeding our expectations, the campaign received enormous attention from the general public and five lucky couples were randomly selected for an all-expense paid vacation in Paris, France. With the success of last year’s campaign, we are anticipating that ‘Sweet Escape to Prague and Vienna’ will follow suit and increase brand awareness for Guy Laroche at the same time.’ |
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........The
process to win one of the exclusive packages from the renowned men’s
apparel line is very simple. From now until February 19, 2012, every
purchase of Bht 1,500.00 from the latest collections of Guy Laroche
Paris and Guy Guy Laroche, or Bht. 1,000.00 spent on Guy Laroche innerwear,
from one of many counters and shops across Thailand, will entitle the
shopper to a coupon making him (or her) eligible for a lucky draw at
the end of the contest.
........As an added incentive for our customers, Guy Laroche is launching a ‘Double Coupon X2’ campaign during the month of love. From February 1 through 19, 2012, customers who buy Guy Laroche products (under specified terms and conditions) will automatically receive 2 coupons that double their chances of winning one of the exclusive packages. ........The lucky draw will take place on Feb. 29, 2012, and the winners will be announced through the Guy Laroche facebook page. Five winning couples, accompanied by Matthew Deane, will leave for their romantic vacation in Prague and Vienna on March 21; they will return to Bangkok on March 26, 2012. |
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........For
more information on the terms and conditions and contest rules, please
visit one of the Guy Laroche shops and counters in major department
stores across the nation, or log in to www.icc.co.th/news.
........The U-Guy male model search project is another innovative approach to marketing which Guy Laroche initiated last year. Designed to find the ideal male model to act as the brand spokesman for the Guy Guy Laroch, this campaign also will introduce the brand to a younger generation of customers: university students, who are about to graduate and enter the work force. |
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........The
primary selection process began at the regional level in October of
this year; and it will run until January of 2012. Five separate contests
are being organized in major cities throughout Thailand (Eastern Region:
Chonburi; Northern Region: Chiang Mai; North Eastern Region: Khon Kaen;
Southern Region: Nakorn Si Thammarat; Central: Bangkok), in order to
select the best from across the country before the final competition
is held in Bangkok during February 2012. Jointly organized with the
Robinson Department Store (with support by Teerak Studio, among others),
the winner of the 2nd annual model search will be announced at the final
round of the contest to be held at Future Park Rangsit.
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For more information
on this press release,
Please contact Khun Chonticha Choochart at 02 632-8356 or (081) 440-3896 or Khun Vichai Lertritchai at (089) 890 6878 “Thank you very much for your kind support!” |
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