MCOT- The Nation’s Joint Investment for people in 10 countries

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..........MCOT – NBC – The Nation have successfully launched ASEAN TV on June 21st, 2011. ASEAN TV has identified its strategy as a medium for news and information in ASEAN region, covering politics, economics, society, culture, entertainment as well as sports. Having announced that it is ready for 6 hours of production daily starting from June and aiming for full airtime in October, ASEAN TV is confident in its highest quality program from 10 different countries with teams of production experts. It aims at capturing and gaining more audience in the near future. On July 3, 2011, the general election day, ASEAN TV will be reporting live from 7.30 – 9.00 a.m. and 2.00 – 8.00 pm as the first English coverage of the general election ever on Thai TV.
 
..........The official launching ceremony has been held yesterday (June 21st) at the Four Seasons Hotel, Bangkok, in order to advocate itself as an English TV station that offers news and update information on ASEAN countries, covering the subjects of politics, economics, society, culture, entertainment, sports and so forth for the people of the ASEAN countries as well as the rest of the world. It also aims to promote a sense of unity within the ASEAN region and connects the member countries together, which would contribute to a strong foundation for ASEAN Community in 2015.
   
..........ASEAN TV is a cooperation between MCOT PCL and Nation Broadcasting Corporation Plc or NBC in conjunction with The Nation and Thai News Agency, combining experiences from experts on both sides to create new dimension for news report for the people in ASEAN.
..........Mr. Thanawat Wansom, President of MCOT PCL mentioned that the cooperation between MCOT-NBC-The Nation has combined a strong potential from the largest media network in Thailand with expert news media like NBC and The Nation. This will prove to be beneficial for programs in ASEAN TV since NBC, a subsidiary of Nation Group, is an experienced English media network behind the production of THE NATION English Newspaper and is also regarded as a leading veteran in the field. In addition, the company has a strong ally such as ANN ( Asia News Network) with members in more than 20 different countries to help in achieving popularity among people from 10 member countries.
..........“With these strong point, I am sure a new dimension in ASEAN regional TV will be accomplished” said Mr. Thanawat
Mr.Suthichai Yoon, Editor in Chief of Nation Multimedia Group Plc said that NBC and The Nation will employ the capability of experienced personnel in English language media as well as TV programs to create new dimension for ASEAN TV to become an English TV Channel for news and information of the ASEAN countries, covering the subjects of politics, economics, society, culture, entertainment and sports for its member countries and the rest of the world.
   
..........NBC and The Nation have jointly produced TV programs with MCOT in phase 1, starting from April 2011 during Monday –Friday for 3 hours per day. Phase 2 will start off from June 21, 2011 onwards with 6 hours of air-time, while on phase 3, starting from October 2011 onwards, the channel will fully operate with production time of 8-10 hours per day.
..........Programs to be broadcasted in June consist of 18 programs with duration of 6 hours. 75% of time slot will be allocated to 9 news and news talk programs while another 25% of time slot allocated to documentary programs, socio-cultural programs, traveling programs as well as the programs on food and beverages. List of the program is as follow :
News and News talk
   
   

..........Asean news room : 2.5 hours daily. Morning News summary 1 hour and evening news summary 1.5 hour, offering news on ASEAN member countries from The Nation News Room and ANN. Monday – Friday at 7.00-8.00 a.m. and 9.00-10.30 p.m. Hosts will be Vijittra Duangdee, Onganan Amatayakul, Juarawee Kittisilpa and The Nations news editors such as Suthichai Yoon , Thanong Khantong, Tulsatit Thaptim , Kavi Chongkittavorn
..........Asean Business Report : Economics and Monetary News, Stocks reports from dominant stock markets in Asia (Mon-Fri 12.00 a.m.- 1p.m.)
..........Asean TV News : 1.5 hours daily providing updated news (Mon-Sun 1 – 1.30 p.m., 5-5.30 p.m., 8-8.30 pm) from English news team, MCOT News
..........Asean Talk : Conversation with Important figures in policy making from various countries in ASEAN (Mon-Fri 8-9.30 p.m.)
Hourly News Update : Monday –Sunday at 09.00 a.m.. 10.00 a.m.. 11.00 a.m.. 12.00 a.m.. 2 p.m. . 3 p.m. 5 p.m. from English news team, MCOT News
Mekong sub region ( Series) : Offering new changes in Mekong sub region on Friday at 10.00-11.00 p.m.
..........Toward 2015 : Each countries preparation to become ASEAN community in 2015 (Wed-Thu at 10.00-11.00 p.m.
INSIDE ASIA : Offering current situation and interesting figure every Friday at 7.00-8.00 p.m. host by Thanong Khantong, and Kavi Chongkittavorn
VIEWPOINT : Stories and viewpoints of celebrities from all over the world by Veenarat Laohapakakul on Thu 7.00 p.m. -8 p.m.)
9 Entertainment programs consist of :1.5 – 2 hours of documentary from Panorama series every Monday-Friday at 10-11 am Asean Documentaries every|Monday-Friday at 5.30-6 pm and Nation documentaries Monday-Friday at 78 pm
\Healthy Flavor - Healthy Food program by Dr. Kobkarn Paiboonsilp and Dr Tipatat Junhasavasdikul offering healthy food option from the first CLINIC RESTAURANT every Saturady at 9.30-10.00 am
   
..........Live the Life Teenage bagpacking traveling program to various countries in ASEAN every Sunday at 9.30-10 am by Michelle Segrave – Daly
THIS IS THAILAND introducing travel destinations and community tradition in Thailand every Saturday at 9-9.30 am by Mr. Waraphan Sutcharit
POP ASEAN introducing cultures from various ASEAN countries every Monday at 11.00-11.30 pm
Art Connection takes you to Art Gallery all over ASEAN countries every Tuesday at 11-11.30 am by Michelle Segrave – Daly
Design Asian introducing creative decoration ideas every Wed-Fri at 11.00-11.30 pm by Mr Kris and Mr Simon
In October, MCOT and Nation Group aim to increase production to 8-10 hours daily and make 50:50 ratio portion between news and variety programs.
medium in uniting the 10 countries to become ASEAN Community.
..........In addition, during the coming Thailand’s general election, ASEAN TV will allocate more time slot for election news within the ASEAN News Room section for 15 mins Mon-Fri and will arrange a debate on various topics on election to be on air for 7 times.
On the election day, both Thai News Agency and Nation Group News team will cooperate in reporting live from 7.30-9.00 am and 2.00-8.00 pm, providing the first English News Coverage on Thailand Election.
..........ASEAN TV is originated from the idea to create a strong TV media for ASEAN. With powerful media in hand, broadcasting of information of member countries towards household will be easier and thus leading to more acknowledgement and eagerness towards ASEAN and its member countries news.
..........The purpose of ASEAN TV is to provide the news and information within ASEAN countries to local households and as well as other households in the member countries. The coverage will include current situations, economic news, social and entertainment programs as well as information on disasters and the breakout of epidemic in the region.
..........“ASEAN TV ” broadcasts via THAICOM 5 satellite within C-Band system with footprint signal covering 16 countries in 4 continents via 3520 MHZ frequency. Viewers can also download MCOTapp for I-phone or browse the website www.aseantv.net Thai viewers can also tune in True visions Channel 99 and PSI Channel 88

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