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PLAY BIG, WIN BIG… |
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After the global success of the
Big Pony Shirt: colorful polo shirts with an oversized version of his
signature Polo Player logo that started 5 years ago, now, Ralph Lauren
ready to shake up the men’s fragrance business with The Big Pony Fragrance
Collection, a brand new team of 4 fragrances for young men.
...........Today’s generation of men cannot be defined by a single facet. These new fragrances will empower a new generation of men to get in the game of life and gives them the choice to express one or all of their passions, personalities and moods in any way they choose through their fragrance wardrobe. |
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...........This
quartet of fragrances inspired by the 4 players of a polo team, each
player represents a clear masculine archetype –the sporty guy, the seductive
guy, the adventurous guy and the stylish guy. Fresh, cool, and playful,
The Big Pony Fragrance Collection is a new facet of Ralph Lauren’s world:
bold colors, playfulness, choice, change and energy. It is different
from anything he has done in the past.
...........The olfactive structure of The Big Pony Fragrance Collection is very different from the POLO fragrances which built on a traditional Top/Mid/Dry structure. All four fragrances in this collection are based on a duo of ingredients to give a clear and precise signal from the top to the background, while playing with young and lively ingredients. |
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RL #1: For The Sporty
Guy
...........A Citrus Aromatic Fragrance. This refreshing tonic matches up lime and grapefruit to propel men to victory. Representing the game of Sport and addressing the challenge of performance, the blue bottle is marked with a green Big Pony player opposite a bold yellow number 1. RL #2: For The Seductive Guy ...........An Oriental Fougere Fragrance. A sexy mix that hooks up dark chocolate and musk for undeniable attraction. Accented with a yellow Polo Pony icon opposite a bold green number 2, the red bottle brings men into the game of seduction, addressing the challenge of love and the big play needed to get the girl. RL #3: For The Adventurous Guy ...........A Fougere Woody Fragrance. A thrilling scent of mint and ginger root that triggers an adrenaline rush, and prepares men for an experience of extreme sensations. The scent addresses the game of adventure and the challenge of the outdoors. The green bottle is marked with a solid blue number 3 opposite an orange Polo Pony icon. RL #4: For The Stylish
Guy
...........A Woody Fruity Fragrance. An energizing boost that layers mandarin and kyarawood for a one-of-a-kind, stylish edge. Representing the game of style and the opportunity to express individuality, the orange bottle is marked with a blue Polo Pony icon opposite a bold red number 4. -/-(Fougere is a specific fragrance family for men)-/- |
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...........The
sleek, translucent and modernized flask bottles of Big Pony are infused
with rich color tints, contrasting with alternate splashes of color
in their Big Pony icons and individual numbers – assigned according
to scent and personality. The bold colors of the bottles are the four
most popular color combinations from The Ralph Lauren Big Pony Shirt
Collection. As a finish touch, the carton is also embossed with an all
over mesh look of a real Big Pony shirt.
...........In a bright, colorful and easy to understand way, young men will gravitate towards this team of fragrances. With The Big Pony Fragrance Collection, Ralph Lauren motivates men to “Get in the Game” and use the power of fragrances to play by their own rules. |
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BIG PONY available in: |
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