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...........
Mr. Takao Andy Shima, Brother
Commercial ( Thailand )’s Managing Director, reveals that the company
aims to be the leader in integrated printing solutions provider for
all group of customers and plans to continuously expand business in
Thailand . Especially, P-TOUCH Labeling Machine is very popular and
one of market leaders in Japan , South Korea , US and European market.
Equipped with Brother’s high technology and software, they enable the
customers to create professional labels by themselves. Therefore, it
saves both cost and time. Moreover, the Thai economy has been growing
and Thai consumers have more purchasing power and confidence. Therefore,
we believe the labeling machine markets will also expand accordingly.
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...........Mr.
Teerawut Supapanpinyo, Brother Commercial ( Thailand )’s General Manager
for Sales and Marketing adds that P-TOUCH has been very popular and
has been the leader in the market since its launch. The reasons are
that we provide complete product lines to serve every customer group,
ranging from Corporate, Industry, SME, and high-purchasing powered Teens
markets.
.........
“Thai consumers are very responsive to the new technology and to the
trend of DIY label printing, which is popular in Japan , South Korea
and USA . Consumers like to be able to design their own labels, as
a way to express their own selves. For the Corporate users, P-Touch
can be fully utilized for Bar-Code and QR Code printing as well as
making label for machinery, office equipment, company assets while
the retail shops will use P-TOUCH labeling machines for price labels,
shelf labels. While home users can use them for their files, books,
equipment and the student use them for their stationary and leaning
materials” says Mr. Teerawut
...........
“Regarding our marketing and distribution plans, we will focus on
building P-Touch’s brand awareness among all target customers through
integrated marketing communications plan including advertising,
PR, event marketing activities and other promotions. P-Touch labeling
machines are now available at leading department stores and the
leading stationary shops such as B2S and Office Depot. Moreover,
Brother also has authorized distributors to serve corporate and
industrial customers nationwide, in parallel with the sales specialists
who will provide the suggestion on product selection since there
are various needs for each industrial application. The company expected
P-Touch to not only maintain the leading position in the market
but also to grow the sales and expand the customer base as well”
summarizes Mr. Teerawut.
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...........P-Touch
comprises of many models which can serve specific requirements
as follows; A Compact and stand-alone PT-1280 TH: It can print
in Thai language without any connection with computer. It is
user friendly and designed for every application with “QWERTY
keyboard” with 9 fonts and 63 symbols. LCD screen can show the
characters for editing purpose before printing and the machine
has auto cutter. For the model with computer connection, such
as PT-2700, user can print either in standalone or by connecting
with both PC / Mac computer via USB port. The PT-9700PC is designed
for large corporations or industrial plants. These models can
response to variety of demands and are highly user-friendly
Its highlight is in its high-resolution and high-speed printing
at the maximum level of printing an 8- millimeter label in 1
second by using HG tape which the maximum resolutions of 360X180
dpi. It can be connected with PC and Mac with P-Touch Editor
V.5 and Window 7. Moreover, they support both Bar Code and QR
Code printing as well.
...........In addition, the tapes for P-Touch are designed to be extra-hard wearing. They can withstand heavy abrasion, electrical resistance and lengthy exposure to chemicals, sunlight, water and extreme temperatures. They come in various sizes, colors and materials for total customer preferences. With the outstanding qualification of P-Touch which makes label printing easier, faster and more professional, you can forget the old time label printing. Moreover, Every P-Touch Labeling Machine comes with a 1-year warranty and is supported by Brother’s 150 Authorized Service Centers which cover all 76 provinces nationwide. For more information, please contact Brother Contact Center Tel : 02-665-7777 or visit www.brother.co.th for more information About Brother Commercial ( Thailand ) |
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...........Brother
Commercial ( Thailand ) is a leader in the development and manufacturing
of Technologies in the Printing, Communications and Digital Imaging
industries for Homes, Small Office, Home Office and Corporations. We
provide a comprehensive lines of products, developed to meet or exceed
customers’ requirement ranging from P-Touch Labeler, Facsimile, Laser
Printer, LED printer, Inkjet MFCs, Home Sewing Machines, Innobella brand
Consumables such as Ink, Toners & Drums, and Label Tapes. A trusted
brand worldwide that believes in the "Customer First" approach
in all aspects of their business, Brother Commercial ( Thailand ) has
a 150 certified Service Centers, supported by trained professionals,
covering 76 provinces nationwide and comprehensive product warranty
to ensure highest customer confidence
Brother's regional South East Asia headquarters is located in Singapore with operations in many countries such as Malaysia , Philippines and India . Brother also has representative offices in Indonesia and Vietnam . ...........Brother Earth describes our positive attitude and commitment to our communities and our planet-our goal is to play our part to help build a society where sustainable development can be achieved. Contribute to the environment, just give a click www.brotherearth.com For more information please contact Penettrate (PR agency) Grantarit 089 777 1735 / Panistha 081 928 3696/Kridsanakorn 086 398 5560 |
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